You can never see your business from a top-down view as easily as someone else can.

~Jen Vazquez, Wed Photography Coach

I know I know — but think about it……You know it’s true! Consider how when you can have an issue within your family or relationship and you call your bestie and chill in a coffee shop or the mall you feel SOOOO much better?

It’s the same thing, only for your business! The Urban Dictionary says this about a “bestie”. “A person who means the world to you. The person that when you met you just kinda connected. The person that you were always there for. The person that isn’t a love partner but they hold a special place in your heart. Someone that when they get hurt it hurts you too. Someone who no matter what happens between you two everything always ends up being alright. A person you can trust with anything.”

The same is true for a “BizBestie”. My definition?

BizBestie Definition by Jen Vazquez Wed Photography Coach!

I’ve been blessed over the years to have some amazing friends and girl bosses, so I thought I would explain how they’ve blessed me and in doing so, perhaps you’ll make sure to get some of your very own!

They motivate the hell out of you!

When you find a boss chick who is running the heck out of her business CLICK – you have a dream team waiting to happen. Other hustlers help you to hustle too. I know you’ve heard “Your network is your net worth.” a quote from Tim Sanders, former Yahoo! director. Well, he was super correct! Surround yourselves with high producing and smart women and viola – your business gets better!

They will tell you the truth

It’s amazing how much I can help others and yet it takes me forever to make some changes to my own business. Take my friend and BizBestie Susan of Babes Building Empires. She is such a blessing to me and my business. Yet, it took me 5 months of her telling me I should start a coaching business before I did. Then it took me more than a year of her telling me I should work with other wedding photographers since I’ve photographed weddings for over 10 years. I was so scared to “limit” myself only to wedding photographers. So I coached creatives and helped a lot of people. But, until I narrowed it down to wedding photographers, my marketing wasn’t speaking clearly and wholeheartedly. When I made those changes, my business and marketing became easier and more simple.

They can see steps to move your business forward

Do you remember how it feels to be in a relationship and have an argument? You go off and talk to your bestie and something she says or the way she says it clicks and you feel a solution in your heart that enables you to work through it? Well, it’s the same thing for your business. Others can sometimes see more clearly and easily than you for a path forward for your business. You are in smack dab in the middle of the relationship but she can see both sides and help by pointing out a clear path.

It’s not a one-sided friendship – you get as much as you give

When you choose the right BizBestie, you will help her and she will help you! Every time you two meet in person or via video chat or even on the phone, you help propel both businesses forward. My advice here is to have 1 or 2 things you want to talk about. Otherwise, my BizBestie and I chat away about everything under the sun and don’t actually complete much for the business. We all need that downtime, but my goal is to do both at each meeting so it’s worth the time investment – even when you are busy in your business!

Join A Group

There are many groups both in-person and online. You just need to find one that matches your vibe, personality and focuses on your specialty in business.

If you want to join a group of wedding photographers that have your back, check out my private group Wed Photography Coach!

Consider investing in a coach!

Finally, having the wrong people being your BizBestie may slow you down or take away valuable work time because there is an imbalance. Be sure that you are both getting help equally OR……. Hire a business coach! It’s always helpful to have a coach be your BizBestie. Yes, there is an investment, but they are 100% focused on you for the 1:1 time. Additionally, their experience and ability to cut through the crap and find those 1-3 steps that will immediately help your business move forward is FULLY worth the investment! Signup here for Coaching Info!

Right now I have a GIVEAWAY for a 2-hour BizBestie call. Just take these two simple steps:

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