Do you want to grow your email list? Of course, you do — that’s the way you warm people up to be able to sell to them.
Today I’m sharing How to use Lead Magnets and Pinterest to grow your list
How to use Lead Magnets and Pinterest to grow your list
As most of you know, Pinterest is one of the most underutilized and FREE but insanely effective marketing platforms you can use for your business.
Here are the steps to take:
- Create a Lead Magnet (Quiz, Checklist, or Guide are best)
- Create several pins (using different images) that link to that blog post
- Pin those pins to Pinterest on multiple boards that make sense
- people who want the FREE thing, sign up for your email list
- Make sure that you have 3-4 welcome emails auto-send (one each day)
- And in the last email, you give them an offer (course, membership, product, service)
After two weeks,
See which Pin has the most clicks (meaning that people wanted to sign up). Use that one as the template and create more pins (change colors (think branding). Pin those. After two weeks, you’ll have the top three pins due to insights.
Take those tops three pins and use SmartLoop (in Tailwind) to pin them consistently.
A note about creating your lead magnet
Different studies have shown that our attention span with the invention of cell phones and social media has gone down. That’s no surprise, but this means that it would be best to keep your “freebie” or “lead magnet” short, sweet and to the point. BUT — they must learn something valuable to start that know, like and trust with your business.
People typically need to hear from you multiple times before they purchase. The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.
Dig a little deeper:
What I’ve found is that people will say they found me on Instagram, but when I dig deeper, it turns out they found me on Pinterest – looked at my website and Instagram or Facebook and then contacted me. So, surprisingly, what they first say may not be true. Dig a little deeper to find out where so you know where to spend your time.
Sign up for the FREE 3-Day Challenge
I’m so excited to teach you all about Pinterest now that there have been some changes.
You may have heard about “Fresh Pins” and a different percentage of other people’s content vs. your content. I’ll share all of that and much more!