If you’re not yet marketing your products or services on Pinterest, you’re missing out on saving time and having your content lasting longer than any other social media.

While more people are opting for social media detoxes during this stressful time in 2020, social media sites like Facebook and Instagram are harder and harder for businesses to reach potential customers unless you pay for ads.  Pinterest’s advantage is that it’s viewed as a creative space where people can gather their ideas and be inspired by other user’s content. In fact, Pinterest users are twice as likely to say their time on the platform is well-spent and positive compared to other platforms. And not only do Pinterest users find value in their experience, but they also take action when a pin catches their attention. 

For newbies – What is Pinterest?

It works like your favorite photo album or a mood board, and I think of Pinterest as a big, visual search engine with over 367 million users actively engage every month. 600 million visual searches occur monthly on Pinterest (Pinterest).  Using Pinterest for your business leads to Increased awareness, Additional blog traffic, New leads, and ultimately Increased sales

Here are 5 compelling reasons why you should starting using Pinterest for your business: 

Most effective use of your time when it comes to all social media sites: 

Time spent on Pinterest pays off long-term because Pins last a long time! meaning your quality content has a longer shelf life. Feeds drive other digital channels, which means recency reigns supreme. Because Pinterest is a search engine, the content has evergreen value. Creating high quality, relevant Pins, and optimizing your website, you will see results. To effectively share why you should be on Pinterest, let me share this fact check this out (insert graphic). That’s right Pinterest has the BEST longevity for the life of a post.

Pinterest has links and makes it easy to share

Pinterest makes link-sharing a lot easier than Instagram. Pinterest allows pins on each of their content (pins). The ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy. 

Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Adding links to pins makes it super-easy for a Pinterest user to find out more about the Pin that has caught their eye, and potentially go on to make a purchase.  

Pinners love to shop

61% of Pinterest users have purchased something after seeing a promoted pin (Pinterest).  48% of US Pinterest users use Pinterest primarily to shop (eMarketer) and   72% of Pinterest users are inspired to shop when using the platform even if they aren’t looking for anything in particular (Pinterest)

Pinterest converts more browsers into buyers.  Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. The user’s ability to easily purchase directly through the platform during their time on site has great potential for generating sales.

Pinterest has a strong advantage over other platforms because it emphasizes link-sharing and saving, allowing users to share links to your website on their accounts.

With an average order of $50, Pinterest users tend to spend more per order than on any other social media platform. To help create a seamless user experience, Pinterest has also developed a Buyable Pins feature which allows users to buy your products without having to leave the platform.

When a customer places an order through Pinterest, all the order and payment information is sent directly to you for processing and customer service. And the amazing benefit to you is that Pinterest doesn’t take a cut from your sales. 

Pinterest tells you you should post when

Pinterest is the only social media site that tells you what is hot now and what you should pin to get clients.  Pinterest can give you powerful signals into emerging trends and popular products in a given industry. Pinterest search bubbles up popular keywords and trending products in real-time.  Simply go to https://trends.pinterest.com/ and discover what people are looking for.  You’ll learn The week’s top Pinterest Trends, Discover the week’s trending ideas across the most popular categories, and even 100 Pinterest Trends to get a sneak peek into what people are dreaming about for the year ahead in the official 100 Pinterest trends.

Pinterest is the positive corner of the interest and social media:  more than 9 out of 10 Pinners say Pinterest inspires them, gives them ideas for their life, and helps them achieve their goals. It’s a no-judgment zone like the other social media platforms and stats prove it because more than 91% of Pinners say that Pinterest is a positive place.  After COVID hit, the platform also introduced a slate of tools and well-being activities for users to help them cope with anxiety, stress, and sadness.  It’s the place that so many turned to that it caused Pinterest to see record-breaking stats on usage.

The great thing for you is that since many marketing professionals don’t fully know how to take advantage of Pinterest in their advertising and marketing strategy, there’s potentially less competition to get in front of your audience compared to more popular platforms like Facebook and Instagram. In this article, we’ll shed light on why Pinterest is a worthwhile social channel for increasing customer acquisition and brand awareness in 2020.

Summing it up

If you’ve previously overlooked Pinterest you may want to reconsider. Most businesses don’t want to invest time to learn and use another social media platform, but I’m here to help businesses learn how easy it is to learn and use it.  

I hope today you learned that it is way more effective than the other social media platforms.  My clients have seen significant traffic from Pinterest by just putting in a tiny bit of work.  

If you include social media in your marketing and customer acquisition strategies, Pinterest is definitely worth considering. And think of all the business owners who are overwhelmed with social media and aren’t even dipping their toe into the Pinterest waters — you will be ahead of the game!

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